Can anyone spot what’s wrong with this Wall St Journal article?

I love the Wall Street Journal, but as I was browsing it yesterday, I found this page. Who can identify what's wrong with it? Why might this be a sub-optimal way to talk about personal finance? What does the typical reader think when he sees this page? Hint: It took me about 4 years to figure this out. [Edit]: The ...

My Free Insider's Kit will show you how to earn more money