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A fantastic book on behavioral psychology: Sway ($1,000 giveaway)

Note: There is a $1,000 giveaway at the bottom of this post. Do you think you could tell the difference between a Coke and Pepsi? Of course you do. When I was an RA in college, my residents insisted they could, so I bought Cokes, Diet Cokes, Pepsis, Diet Pepsis, and a generic soda to test them. Of those ...