Scrooge Strategy

Archives —
October, 2007

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29

Testing ads on iwillteachyoutoberich for 3 months

In the spirit of my post on experimentation yesterday, I’m running a 3-month test of advertising on iwillteachyoutoberich (www/RSS/newsletter). I’m not sure whether it will work or not, but it’s worth a test.
Here are the metrics that I’m using to measure success/failure:
1. Lack of distraction to me / my writing
2. User feedback
3. Revenue
I’ve run this [...]

9

How a beggar in Grenada uses data to optimize donations

“…the country demands bold, persistent experimentation”
– Franklin D. Roosevelt, 1932
In 2005, I visited the Caribbean island of Grenada. My sister, who was living there at the time, took me shopping in the local bazaar, where my sister pointed out a young boy who was about 8 years old. He carried a notepad with him.
He was [...]

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