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Look closely.
My friend got both of these offers mailed to him recently.
* * *
(Click to see larger photos.)
Notice the different offers, the different designs, even the salutation “Dear ___.” This is how real marketing is done–not by handwavy marketers saying “I think red is better!” but by [...]
Angela writes:
I guessed that this was a credit card offer and opened it anyway.
As I scanned down and saw the APR, I assumed it was a misprint, so I calculated it myself. Its not a misprint, they really are charging that much. And the collection arrangements sound interesting too.
Sigh. Yet another example of targeting [...]
Ari writes:
Easy to get caught up in the “excitement” of trading stock when you can time the market down to the second. Too bad quibbling about who has the fastest trades entirely avoids the question of whether you should be trying to market time at all.
Send other interesting personal-finance pics to ramit@RamitSethi.com.
I get a lot of emails wondering what books I read, so I decided to make a list of them.
Here are 50 of my favorite books in personal finance, social psychology, entrepreneurship, and design. Each one has been pretty influential to me. Check them out.
Note: This damn Amazon thing was the easiest way out [...]
I saw this on King St. in SF while driving a little while ago:
What pictures do you have of funny/weird/interesting personal-finance things? Maybe a hairdresser with $200 haircuts, or a homeless man trying to find $1 to eat, or the bill when you last went out with your friends?
Send them to me and I’ll feature [...]
I'm the New York Times best-selling author of I Will Teach You To Be Rich. I co-founded PBwiki and graduated from Stanford.
