Look how Wired gets subscription renewals
Posted at 11:42 on Monday July 11, 2005
| Filed Under
Stories about customer service
A bullshit tactic by an otherwise decent magazine:
In May, McMillan received a letter from North Shore Agency, a leading debt-collection firm. The letter, headed "Please Respond," said he owed $12 for his Wired subscription."Our objective is to clear your bill quickly and fairly," it said. "Your payment will reinstate your subscription."
(...)
Said another: "Talk about a low way to get subscribers. This is bottom- feeding. Magazines used to offer you incentives. Now they threaten to louse up your credit rating if you don't re-up, and NOW."
More: Wired subscriber gets a jolt.
Boy. Think risk and reward here--in order to collect just $12, what kind of damage are they doing to their brand?
Update: Wired's editor-in-chief, Chris Anderson, writes a response.
