I started this site while I was studying technology and psychology at Stanford. Since I came from a middle-class family, the only way I could afford college was to pay my own way. That's when I built a system to apply to 60+ scholarships. My hard work paid off and I earned enough to attend Stanford. But when I got my first scholarship check, I invested it in the stock market...and immediately lost half my money. Oops.
That's when I decided to learn how money really worked.
While I was studying psychology and human behavior at Stanford, I saw all these “tips” that financial experts kept throwing around—like “Keep a budget” and “Stop spending money on lattes”—I realized most of it made no sense. And like that book, The Emperor’s New Clothes, I realized experts loved to tell people what to do...but nobody was actually doing it.Be honest:
Instead of saying “no” to spending on everything, I wanted to use money to say YES. I knew there was a better way to live a rich life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.
Since then, I've been testing and sharing my findings with the world via I Will Teach You To Be Rich.
I've also written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine, and have been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more. I also have more documented success stories than anyone else I know of—more than 20,000 at last count.
I recently got a fascinating email from one of my readers. I had emailed my email list, asking “What’s something you CLAIM is important...but you don’t do?”
She wrote back, “I keep saying I want to run 3x/week, but I can never seem to do it.”
I replied: “Why not start once a week?”
Her response was amazing. “Why would I run once/week? That wouldn’t accomplish anything.”
She would rather dream about running 3x/week than actually run once a week.
All of us “know” what we should be doing: We should be saving more, working out more, getting paid more, having better relationships with our friends and family...So why don’t we do it? Could it be that we don’t just need more INFORMATION...and instead we need to master the psychology and systems that will help us do what we ALREADY know we need to do? As author Clotaire Rapaille wrote in The Culture Code,
My site is designed to show you the exact systems to help you live a Rich Life. And some of this is very counterintuitive.
Here’s the brutal truth—Willpower is limited. Simply trying harder doesn’t work. Neither does pursuing your passion.
But there ARE systems that will help: For example, I’ll show you the exact system I use to automate my finances, which allows me to spend less than 1 hour/month on my money and hit all my savings, investment, and even spending goals (on the things I love and spend on, guilt-free).
That’s what I offer at iwillteachyoutoberich.com. No sugar-coating, no BS, no random tactics. Just tested, step-by-step systems that work in the real world.
For example, I share word-for-word scripts so you’ll know exactly what to say to land a raise, get your first paying client, how to make small talk, or ask for something from a VIP you admire, to name a few.Focus on the activities that will generate massive results for the rest of your life, and you'll never have to worry about the small change problems again.
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